In today’s digital age, social media plays a crucial role in connecting people and sharing information. Facebook, in particular, boasts a vast user base, making it an ideal platform for businesses and individuals to reach a wider audience. However, simply posting content on Facebook is not enough to maximize its reach and engagement. To increase visibility and generate more leads or traffic, it’s essential to make your posts shareable.
By incorporating shareable elements into your Facebook posts, you can encourage your followers to spread your message to their own networks. This, in turn, expands your reach beyond your immediate followers and increases the likelihood of your content being seen by potential customers or interested parties. Moreover, shareable posts often indicate that your content is valuable and resonates with your audience, boosting your credibility and building stronger relationships with your followers.
Creating shareable Facebook posts requires careful planning and execution. Consider using visually appealing images, videos, or graphics that capture attention and make your posts stand out on busy newsfeeds. Compose compelling headlines or captions that convey the essence of your message succinctly and encourage readers to click and engage. Include clear calls-to-action that invite your followers to like, share, or comment on your post. Additionally, optimize your posts for mobile devices, where the majority of Facebook users access the platform.
Craft Compelling Content
Crafting compelling content is paramount to making your Facebook posts shareable. Here are some key tips to consider:
Use Strong Visuals
- Images and videos instantly capture attention and make your post stand out. Use high-quality, visually appealing content that aligns with your brand’s aesthetic.
- Experiment with different image formats, such as infographics, memes, or GIFs, to keep your content fresh and engaging.
Write Captivating Headlines
- A compelling headline is like the bait that lures readers in. Keep it concise, specific, and intriguing.
- Use action verbs, numbers, or emotional language to pique curiosity and encourage readers to click through.
- Ask questions or pose thought-provoking statements to spark engagement.
Create Shareable Quotes
- Extract insightful or memorable quotes from your content and design them as shareable images or text.
- Use a visually appealing template or font to make your quotes stand out.
- Encourage your followers to share these quotes with their networks by adding a call-to-action.
Incorporate Storytelling
- Craft a narrative that connects with your audience on an emotional level. Share personal stories, case studies, or success stories that illustrate the value of your brand or product.
- Make sure your story flows effortlessly, has a clear beginning, middle, and end, and leaves a lasting impression.
Use Relevant Hashtags
- Hashtags are like signposts that help categorize your content and make it discoverable to a wider audience.
- Choose relevant hashtags that accurately describe the topic of your post and use them sparingly to avoid cluttering your content.
- Research popular hashtags to identify those that are most likely to reach your target audience.
Strike the Right Balance
- Aim for a balance between informing, entertaining, and inspiring your audience.
- Avoid over-promotion or self-serving content. Instead, focus on delivering value to your followers.
- Mix up your content formats to keep your audience engaged and prevent monotony.
Optimize for Mobile
Design for easy reading on small screens
With over 98% of Facebook users accessing the platform via their mobile devices, optimizing your posts for mobile is crucial. Ensure your text is large enough for easy reading and that images and videos are resized appropriately to fit smaller screens. Avoid using complex layouts or excessive graphics that may overwhelm or slow down the loading process on mobile devices.
Optimize images for fast loading
Images and videos play a significant role in capturing attention and conveying information on social media. However, large or high-resolution images can slow down your post’s loading speed, especially on mobile devices with limited data plans. Compress your images using tools like TinyPNG or JPEGmini to reduce their file size without compromising quality. Additionally, consider using responsive images that adapt to different screen sizes, ensuring optimal display on both desktop and mobile.
Incorporate eye-catching videos
Videos are a highly engaging form of content that can effectively capture attention and convey complex messages. When creating videos for Facebook, optimize their length to keep viewers engaged without overwhelming them. Also, consider using subtitles or closed captions to cater to users who may have their sound turned off or experience hearing impairments. By following these best practices, you can ensure that your Facebook posts are optimized for the mobile-centric nature of the platform, maximizing their reach and impact.
Use High-Quality Images and Videos
Visual content is crucial for capturing attention on Facebook. High-quality images and videos are more likely to be shared because they are more visually appealing and engaging. Consider the following tips when using images and videos in your posts:
Choose high-resolution images
High-resolution images are crisp and clear, which makes them more visually appealing. Use images that are at least 1200 pixels wide for optimal quality. Avoid using low-resolution images that appear blurry or pixelated.
Use relevant images
The images you use should be relevant to the topic of your post. Don’t just use any random image; choose one that adds value to your content and helps illustrate your point. Additionally, ensure that your images are original and not copyrighted.
Use a variety of image types
Mix up the types of images you use to keep your posts visually interesting. Include a mix of photos, infographics, memes, and other image types. This variety will help break up the monotony and make your posts more engaging.
| Image Type | Description |
|---|---|
| Photos | Real-life, candid shots that capture moments or subjects. |
| Infographics | Visual representations of data or information using graphics and text. |
| Memes | Humorous or satirical images that often use popular culture references. |
| Other | Animated GIFs, illustrations, charts, etc. |
Use videos to tell stories
Videos are a powerful way to engage your audience and tell stories. Use videos to share updates, behind-the-scenes content, or product demonstrations. Keep your videos short and to the point, and use eye-catching visuals and compelling audio to capture attention and drive engagement.
Incorporate Call-to-Actions
Encouraging your audience to take action is crucial for making your posts shareable. Here are some specific ways to incorporate effective call-to-actions:
1. Use Action-Oriented Language
Replace passive words with active verbs that evoke urgency and motivation. For example, instead of saying “Consider sharing this post,” say “Share this important information now.”
2. Create a Sense of Urgency
Highlight the time-sensitive nature of your call-to-action or use limited-time offers to encourage immediate sharing. For instance, you could say, “Don’t miss out! Share this post before [date].”
3. Offer Incentives
Reward your audience for sharing your content by offering bonus materials, exclusive access, or discounts. Creating a table to present these incentives can make them more appealing:
| Incentive | Action Required |
|---|---|
| Exclusive e-book | Share post and tag a friend |
| 10% off purchase | Share post on multiple social media platforms |
Leverage Hashtags and Keywords
Incorporating relevant hashtags and keywords into your post’s content makes it easier for users to discover and share it. Hashtags act as categorizing tags, allowing people to find posts related to specific topics. Keywords, on the other hand, are indicative of the post’s main themes and allow search engines to index it more effectively. By using a combination of both, you increase the visibility and shareability of your post.
Hashtags
When using hashtags, it’s important to keep them relevant to the post’s content. Avoid using generic or overly popular hashtags, as they can get lost in a sea of similar tags. Instead, opt for specific and niche-oriented hashtags that will reach a targeted audience interested in your topic.
Keywords
Incorporate keywords naturally throughout your post, ensuring they flow seamlessly with the content. Avoid keyword stuffing, as it can make your writing appear forced and unnatural. Instead, focus on using keywords in strategic places, such as the post’s title, headings, and opening paragraph.
| Element | Importance |
|---|---|
| Title | The title is the first thing users see and should accurately represent the post’s content while incorporating relevant keywords. |
| Headings | Headings break up the post and provide structure. Using keywords in headings makes the post more scannable and helps search engines understand the content. |
| Opening Paragraph | The opening paragraph is where you establish the post’s topic and main ideas. Including keywords here helps search engines index the post’s content effectively. |
Keep it Concise and Relevant
Your post should be easy to read and understand. Keep your messages brief and to the point. Focus on sharing the most important information, using clear and concise language. Avoid unnecessary details and jargon that may confuse your audience.
| Elements of a Shareable Post | Tips |
|---|---|
|
Conciseness |
– Use short, simple sentences. – Avoid wordy or complex language. |
|
Relevancy |
– Share content that is interesting or valuable to your audience. – Relate the post to current events or trends. |
Use Visuals
Visuals make your posts more engaging and appealing to share. Include images, videos, or GIFs to illustrate your points or add interest. Use high-quality visuals that are relevant to the content and complement the message you’re trying to convey.
Ask Questions
Engage your audience by asking questions. This encourages interaction and sparks discussion, making your post more likely to be shared. Frame your questions to elicit responses and foster a dialogue with your followers.
Make It Shareable
Include social sharing buttons on your posts to make it easy for people to share your content. Place these buttons prominently so that they’re noticeable and easily accessible. Additionally, encourage sharing by using a call to action or asking your followers to spread the word about the post.
Personalize the Message
Make your post stand out by personalizing the message. Here are seven ways to do so:
1. Use Personal Pronouns
Addressing the audience directly with “you” or “your” creates a sense of connection and engagement.
2. Share Personal Experiences
Relating your own experiences or stories can make the post more relatable and authentic.
3. Use Emojis and GIFs
Visual elements such as emojis and GIFs can add a burst of personality and emotion to your post.
4. Ask Questions
Engaging your audience with questions encourages interaction and discussion.
5. Use Hashtags
Including relevant hashtags can help people find your post and connect with like-minded individuals.
6. Tag Relevant People or Pages
Mentioning others or their content shows appreciation and helps build relationships.
7. Customize the Post for Different Audiences
Tailor your message to the specific interests, demographics, or location of your target audience. By using the following table, you can ensure that your message reaches the right people:
| Audience | Tailored Message |
|---|---|
| Friends and Family | Intimate and casual tone, personal anecdotes |
| Colleagues | Professional and respectful tone, industry-specific jargon |
| Potential Customers | Value-driven, benefit-oriented tone, call to action |
Test and Track Engagement
Once you’ve created a shareable post, it’s important to test and track its engagement. This will help you understand what types of posts are most successful, and how you can improve your engagement rates in the future.
1. Use Facebook Insights
Facebook Insights is a free tool that provides you with data about your page’s performance. You can use this data to track the reach, engagement, and virality of your posts.
2. Run A/B Tests
A/B testing is a great way to test different versions of your posts to see what performs best. You can test different images, headlines, or even the length of your posts.
3. Track Your Results
Once you’ve run your A/B tests, it’s important to track your results and see what works best. You can use Google Analytics to track the traffic to your website from your Facebook posts.
4. Make Adjustments
Once you’ve tracked your results, you can make adjustments to your posts to improve their engagement rates. This could mean changing your image, headline, or even the length of your post.
5. Promote Your Post
Once you’ve created a shareable post, you need to promote it to reach a wider audience. You can do this by sharing your post on other social media platforms, or by running ads on Facebook.
6. Ask for Shares
One of the best ways to increase the reach of your post is to ask your audience to share it. You can do this by adding a call-to-action at the end of your post, or by using a shareable image.
7. Monitor Your Comments
It’s important to monitor the comments on your posts to see what people are saying. This will help you understand what people are interested in, and how you can improve your engagement rates.
8. Make Your Posts Shareable
There are a few things you can do to make your posts more shareable. First, use high-quality images and videos. Second, write engaging headlines that capture people’s attention. Third, make sure your posts are easy to read and share.
| Feature | Benefits |
|---|---|
| High-quality images and videos | People are more likely to share posts with visually appealing content. |
| Engaging headlines | Headlines that are interesting and attention-grabbing will make people more likely to click on your post. |
| Easy-to-read and share posts | Posts that are formatted well and easy to share will be more likely to be shared by others. |
Promote it Across Other Channels
Once you’ve created a shareable post, don’t just leave it on Facebook. Spread the word on other platforms where your audience might be active. Here are some ideas:
1. Share on Twitter
Keep your tweet succinct and include the link to your Facebook post. Use relevant hashtags to increase visibility.
2. Post on LinkedIn
Share your post in relevant LinkedIn groups or on your company page to reach a professional audience.
3. Pin on Pinterest
If your post includes an image, repin it to relevant Pinterest boards to attract users interested in similar content.
4. Embed on Your Website
Create an iframe or use a social media embed plugin to display your Facebook post on your website or blog.
5. Send Out an Email Newsletter
Include a link to your Facebook post in your email newsletter to keep your subscribers updated.
6. Share on Instagram Stories
If your post is image-based, share a screenshot or use the “Share to Stories” feature on Facebook.
7. Use Paid Advertising
Consider using Facebook ads or paid social media campaigns to reach a wider audience with your post.
8. Collaborate with Influencers
Partner with influencers in your industry and ask them to share your post with their followers.
9. Host a Contest or Giveaway
Create a contest or giveaway associated with your post to incentivize sharing. Offer prizes related to your brand or message to attract participants.
Use Social Media Management Tools
Social media management tools can help you schedule and publish your posts, track their performance, and engage with your audience. Many of these tools also offer features that can help you make your posts more shareable, such as:
1. Link Shorteners
Link shorteners can help you make your links more shareable by reducing their length and making them easier to remember. Some link shorteners also offer features that can track the performance of your links, such as the number of clicks they receive.
2. Image Editors
Image editors can help you create visually appealing images that are more likely to be shared. You can use image editors to crop, resize, and add filters to your images. You can also use image editors to create collages and other types of shareable content.
3. Video Editors
Video editors can help you create engaging videos that are more likely to be shared. You can use video editors to trim, splice, and add effects to your videos. You can also use video editors to create videos that are optimized for social media platforms.
4. Social Media Buttons
Social media buttons make it easy for your audience to share your content on their own social media accounts. You can add social media buttons to your website, blog, and other online content.
5. Hashtags
Hashtags are a great way to categorize your content and make it easier for people to find. When you use hashtags in your posts, they will appear in search results for those hashtags. You can use hashtags to promote your brand, your products or services, and your events.
6. Polls and Quizzes
Polls and quizzes can be a fun and engaging way to interact with your audience. You can use polls and quizzes to collect feedback from your audience, generate leads, and promote your brand.
7. Contests and Giveaways
Contests and giveaways can be a great way to generate excitement and interest in your brand. You can use contests and giveaways to promote your products or services, build your email list, and increase your social media following.
8. Live Video
Live video is a great way to connect with your audience in real time. You can use live video to host Q&A sessions, give product demonstrations, and share behind-the-scenes content.
9. User-Generated Content
User-generated content is content that is created by your audience. You can encourage your audience to create user-generated content by hosting contests, creating branded hashtags, or simply asking them to share their experiences with your brand.
10. Paid Advertising
Paid advertising can be a great way to reach a wider audience and promote your content. You can use paid advertising to target specific demographics, interests, and behaviors. You can also use paid advertising to promote your content on specific websites and social media platforms.
| Social Media Management Tool | Features |
|---|---|
| Hootsuite | Social media scheduling, analytics, and engagement |
| Buffer | Social media scheduling, link shortening, and image editing |
| SproutSocial | Social media scheduling, analytics, and customer relationship management |
| AgoraPulse | Social media scheduling, analytics, and social listening |
| Falcon | Social media scheduling, analytics, and social advertising |
How to Make a Post Shareable on Facebook
To make your Facebook posts shareable, you need to make sure that they are visible to the people you want to share them with. You can do this by changing the privacy settings on your post.
Here are the steps on how to do it:
- Click on the "Privacy" drop-down menu under the post.
- Select the audience you want to share the post with.
- Click on the "Share" button.
Your post will now be visible to the people you have selected. You can also make your posts shareable by using the "Share" button that appears at the bottom of each post.
People Also Ask
How do I make a post shareable on Facebook for everyone?
To make a post shareable on Facebook for everyone, select the “Public” option from the “Privacy” drop-down menu under the post.
How do I make a post shareable on Facebook for only my friends?
To make a post shareable on Facebook for only your friends, select the “Friends” option from the “Privacy” drop-down menu under the post.
How do I make a post shareable on Facebook for only certain people?
To make a post shareable on Facebook for only certain people, select the “Custom” option from the “Privacy” drop-down menu under the post. Then, type in the names of the people you want to share the post with.
